How much should you charge for a subscription? Too high and no one buys, too low and you cannibalize revenue. Narwhal for Reddit shares their experience in using Audience Reporting to determine pLTV of users and determine the optimal cost for the introduction of subscriptions.
Often, when company giants clash, it’s of little concern to the average person. However, our world is more connected than ever and when it comes to apps, everyone will be impacted by Apple and Facebook coming to blows. And not all for the better.
In part 2 of our 3-part series we explore the app publisher business models most likely to suffer and those who are poised for success in the new post-ATT world.
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This three-part series is our assessment of what’s to come for the mobile app industry, which apps are poised to win or likely to struggle, and how app developers can prepare and adapt.
Part 1: Where will the impacts be felt? How are app developers preparing now, and how will they drive revenue in the near-term?