Category: News

Ad rates for Android have caught up– and eclipsed– iOS for the first time ever on most ad formats. Is this the new normal?

iOS CPMs remain down, Android seems to be picking up the slack. These changes signal significant impact on long-term user value (LTV).

iOS CPMs showing indications of a major impact – or is it simply month-end fluctuations? We provide the indexed CPMs, you decide.

We talk to mobile app developers every day. They share challenges, findings, frustrations and questions in their efforts to drive a successful growing business.

They teach us a lot and we hope sharing some of our recent memorable quotes will bring you enjoyment, and learnings in growing your own business

We’re very excited to announce the release of predictive lifetime value (pLTV) Forecasting for Audience Reporting, which will allow users to apply projections to determine future LTVs. And in our case, LTV includes both IAP and log-level ad-impression revenue events.