Applovin has announced a due-date date for MoPub’s sunset and while Applovin hinted at an aggressive timeline early on, many guessed the transition would happen slowly over 2022. They were wrong. As of today, the entirety of MoPub will be shut down at the end of Q1: March 31st, 2022.
This article walks through thoughts and recommendations on making the switch.
MoPub is being acquired by AppLovin. We provide analysis for our customers on initial thoughts & recommendations.
Mobile data industry veteran joins AdLibertas to help guide product and data strategy.
AdLibertas employee Chidi Nnaji recently celebrated his marriage to Amy Verhey in the San Francisco Bay Area.
Read the story on how Chidi, a native Nigerian met his Bay-Area native wife in today’s The New York Times article.
Last week mobile industry-vetran John Koetsier featured the latest published AdLibertas CPM & LTV findings on Forbes — where app developers are facing a changing reality where iOS values are tumbling and Android values are skyrocketing.