Category: News

We’re excited to announce that AdLibertas has been acquired by Branch Metrics!

Forbes John Koetsier features AdLibertas CEO Adam Landis’ take on Facebook’s remarkably competitive position among increasingly globalized content.

“First-party data” often gets a bad rap, and has become just another synonym for data onboarding and lookalike audience targeting. This means the term now comes with plenty of baggage, often including hugely negative connotations around shady data marketplaces and invasions of user privacy.

But what does “first-party” really mean?

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When it comes to how mobile companies are planning how to best utilize data for growth in 2022, we’ve seen some trends and applications that we’re excited to see gain traction.

From company staffing, to the application of machine-learning, the underlying theme of data utilization has become table stakes for proactive growth strategies and we’ve shared some of our favorite trends for 2022.