Using data isn’t just for the big app companies.
This article outlines how data can drive up profits and can help you set a defensive barrier against market changes for any sized app.
Leading companies go to great lengths to obtain, protect and use data to their advantage. And it’s no secret why, data is the cornerstone for mobile apps.
Correctly leveraged, your data will tell you what to do, when to do it, it will increase your profitability and decrease your uncertainty for the future. Quite simply data is your company’s biggest asset. This article goes in-depth on how you can use it.
A/B tests are a great way to experiment to find improvements for your app. Since there’s no app exactly alike, there’s no one right way to go about running A/B tests or making decisions to improve your app, we’ve taken the learnings from our customers to put together the following guide to help app developers looking to start effectively AB testing their app.
How does first-party data drive app growth? We outline why app developers can– and should– use first-party data to drive growth goals.
App developers run Firebase AB tests with the aim to increase retention, engagement and user-LTVs by making tweaks from design, to mechanics, to app-economy.
But apps are complex, there are millions of possible iterations, where do you start?
We sit down with Alex McArdle, a data scientist at Random Logic Games to get his take on how he starts, maintains and runs Firebase AB tests.