We break-down the positives and negatives of using LTV reporting for your mobile app. While it can be a very powerful metric, it can easily lead you astray.
Advice and state-of-the-market for the forthcoming iOS 14 changes.
We’ve received great feedback from our VentureBeat article this week and to share we’ve compiled the three most popular questions asked by customers and readers.
As Published in Venture-Beat: Regardless of short-term usage boom, there’s an economic downturn coming, and that means there’s a winter coming for app developers everywhere.
Our traditional look-back at Q4’s top performing ad networks, to provide you some high-level guidance on networks where you may be missing potential