The most common use for LTV is profitable user acquisition but we’ve found there are many other useful applications for the LTV reporting. In this installment of Making Better Apps we explore some helpful methods to use LTV to increase the success — and profitability — of your app.
Our newest product: the industry’s fastest, easiest lifetime-value (LTV) reporting. With no additional SDKs AdLibertas customers can quickly and easily measure accurate ad & IAP LTVs for your app users.
We break-down the positives and negatives of using LTV reporting for your mobile app. While it can be a very powerful metric, it can easily lead you astray.
Advice and state-of-the-market for the forthcoming iOS 14 changes.
In today’s post we present a comprehensive look-back on top network performance over the tumultuous year thus far. Our goal is to help app developers make intelligent choices in choosing the right ad network partners.