We’re very excited to announce the release of predictive lifetime value (pLTV) Forecasting for Audience Reporting, which will allow users to apply projections to determine future LTVs. And in our case, LTV includes both IAP and log-level ad-impression revenue events.
How much should you charge for a subscription? Too high and no one buys, too low and you cannibalize revenue. Narwhal for Reddit shares their experience in using Audience Reporting to determine pLTV of users and determine the optimal cost for the introduction of subscriptions.
Having been on both the receiving and sending side of ad fraud policy violations, I’ve walked plenty of app developers through rectifying ad fraud in the past decade and found it high-time to give some background and insights into the why and how to fix these issues.
Often, when company giants clash, it’s of little concern to the average person. However, our world is more connected than ever and when it comes to apps, everyone will be impacted by Apple and Facebook coming to blows. And not all for the better.
In part 2 of our 3-part series we explore the app publisher business models most likely to suffer and those who are poised for success in the new post-ATT world.