- September 1, 2022
- News
We’ve been acquired!
We’re excited to announce that AdLibertas has been acquired by Branch Metrics!
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Why doesn’t retention my match? Why are daily active users different? How many installs did we actually get?
Every mobile app developer has struggled in getting a reliable source of truth from their data. Today we speak to how you can establish a source of truth across multiple, sometimes conflicting data sources.
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- August 4, 2022
- News
AdLibertas Forbes Feature: Why Meta’s Move From Friends To Virality Is An Existential Threat For Facebook
Forbes John Koetsier features AdLibertas CEO Adam Landis’ take on Facebook’s remarkably competitive position among increasingly globalized content.
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- August 2, 2022
- New Product
Announcing AdLibertas Machine Learning Prediction: fast, accurate, user pLTV and pROAS
Our proprietary Machine Learning Prediction (MLP) models learn from historical performance to provide accessible, fast, accurate predictions.
Quickly and easily measure the outcome of mobile user acquisition campaigns.
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- July 26, 2022
- Best Practices
How app developers track and estimate ROAS
In the never-ending quest for growth, mobile apps often turn to paid user acquisition. The golden measure for success is the return on your ad spend. In this article we outline the frameworks for how mobile app developers today are measuring return on ad spend (ROAS) and include reference material for those interested in getting more effective results from paid UA.
